About CHU SHU
Did you know that over 300 million pairs of shoes are thrown away each year? That’s an astounding 400,000 tonnes of waste! This is especially alarming when you consider shoes with synthetic midsoles can take up to 1,000 years to decompose.
We developed SILVER LININGS to extend the life of our shoes and help reduce the amount of shoe waste in landfills. Our goal is to create products that protect our favorite things, while promoting greener thinking and more sustainable practices.
Together, we can make the world a better place.
While working at UBS Investment Bank, Jennifer Chu wore her pumps for 12+ continuous hours each day, without socks. She soon discovered that while the exteriors of her shoes remained nearly pristine, the interiors became discolored from moisture build-up. Worst of all, they acquired an unpleasant odor.
When she couldn’t find a simple solution to fix this problem, she decided to take matters into her own hands. After 23,000+ hours of wearing shoes without socks, Jenn created SILVER LININGS.